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Case Studies

LG takes Formula 1 to the street
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LG takes Formula 1 to the street

In this action of activation of their sponsoring of the F1 championship, LG filled the streets of Valencia to live the Formula 1 experience. With the initiative "You first", the company brought the Formula 1 circuit out to the streets, flooding them with activities related to the famous motor sport.

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Last 8th of July, at the Grupo eventoplus gala awards, Grupo Pacífico and Daristóteles Ideas & Strategy won the Best Travel Incentive award, in allusion to the trip organised in Jordan for the team sale of the laboratory Chiesi Spain.

Rally to Mali: 5.500kms of solidarity
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Rally to Mali: 5.500kms of solidarity

With the rhythm of traditional music of the African country, the 16 participating teams in the Rally to Mali met at the Plaza Felipe II in Madrid to raise awareness about the importance of working with the third world.

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