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Case Studies

#AmazonEnCasaFest, or the importance of scripting a virtual event
ALL

#AmazonEnCasaFest, or the importance of scripting a virtual event

Virtual events abound these days (massively webinars and festivals) and we see the difficulty involved in this format: it is a real challenge for the organizer to retain attention and generate a certain engagement with people besieged to this type of actions behind the cold screen of a computer. You can easily fall into the ...

MIS 2020, an eXtraordinary experience
ALL · Madrid

MIS 2020, an eXtraordinary experience

The eighth edition of MIS (Meeting & Incentive Summit) has again, became the meeting point for professionals in the MICE sector. The conference-workshop celebrated an intense day with pre-scheduled appointments with meeting buyers, new formats and trends. The event was attended by 572 participants. Under the theme ‘Be eX ...

The Zalando no store in pop-up format
ALL · Madrid

The Zalando no store in pop-up format

During a weekend the online fashion store opened an ephemeral store in the center of Madrid. An opportunity to devirtualize and make tangible the posit ...

What we saw and learned at PCMA’s European conference
ALL · Barcelona

What we saw and learned at PCMA’s European conference

Words matter. They tell your view of the world and to what you want to do. So the word (or expression) here is “business events strategists”, the way PCMA calls its members, quite different from the traditional “meeting planner”. The idea is that we are not planners or managers (which are good at doing) but strategists, crea ...

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