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Case Studies

Fiat prepares its summer events
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Fiat prepares its summer events

Fiat has begun to warm up the engines for this summer. With the launch of its new Fiat 500 C, the company is preparing a series of parties to catch the target. With these projections in mind, Fiat is preparing creative initiatives during July and August destinated to fans and users of the brands living in different locations ...

The Trina Fiestaca started in Web2.0
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The Trina Fiestaca started in Web2.0

The "Trina Fiestaca" party proves the potential Web2.0 in order to gather people and get attendance in events. Organised by Arena Media Communications (group Havas Media), the event was promoted by Trina (Schweppes) and brought together 750 people. In just two weeks, 17,000 fans from all over Spain showed, via the web, their ...

Eventoplus