Case Studies

ALL · Venecia

Jack Morton creates Deep House, the deepest underwater party in the world

Yes, this is to focus on the experience of the assistant (star trend in today's events that will grow in 2019) and jump into the pool ... the deepest i ...

ALL · Madrid

Chanel opens a pop-up beach lounge to be perfect even on the beach

Pop-up space and roadshow along the beaches during the summer. The winning duo of ...

ALL

Experiential tastings in venues out of the ordinary

The boom of unconventional venues to offer a surprising experience is confirmed a ...

ALL · Italia

The North Face opens a pop-up at 2,100m altitude in the mountains

It is the preferred format to bring the brand closer to the audience and create a ...

ALL

Technology to impact while saving rehearsal time

Audi chose the 'wow' effect of the 360º mapping to impact during the presentation of the new A8L in China. The reveal consisted of a dance of the new vehicles on a circular stage on which the mapping was projected. At the passing of the cars, the visuals and contents of the projection changed in a choreography synchronized w ...

ALL · Portugal, Alentejo

Desalia 2018: the party disembarks in Alentejo

If last year the event changed format and the beaches of the Caribbe ...

ALL · Madrid

The iconic Big Mac celebrates its 50th anniversary amidst future trends

It is already 50 years old but it is more modern than ever... McDonald's celebrat ...

ALL · Londres

New show to know the British offer: MeetGB

The past 19th and 20th of April took place the first edition of MeetGB at the Hil ...

ALL

Black Lemon, a clear example of brand experience and content generation

In one of our last issues of eventos Magazine we talked about what is happening in the events industry in the rest of Europe: brand experience, pop-up spaces and events that focus on content generation were some of the trends most observed in neighboring countries. Pierre-Olivier Guiraud, development manager at the French ag ...

ALL

How a worldwide leading event reinvents itself

Reinvention… only when things go wrong? What if we reinvented ourselves by choice rather than by necessity? Thi ...

ALL · Madrid

The Spanish Cardiology Society organizes ‘eCardio 2018’, a purely online congress

The second edition of the Virtual Congress of the Spanish Society of Cardiology (SEC) was held from 12 to 16 Fe ...

ALL · Granada

ICCA gets us to experience the best of events

All of us working in this industry know that, no matter if we need walls and m2, kitchens, buses and projectors for our events, this is an industry of ...

ALL · Alemania

L’Oréal Germany opens its new HQ in Dusseldorf with a XXL house-warming experience

Passionate and innovative, these were the keywords of the briefing for the openin ...

ALL · Granada

ICCA’s Iberian chapter prepares a very emotion-packed congress in Granada

The Iberian Congress of the association carries on its route towards innovation a ...

ALL · Italia

Luxury and exclusivity for an incentive in Italy … with a tour of Chianti in Ferrari

By Asun Paniagua The Platinum Partner Circle is the luxury program with an insur ...

ALL · Baqueira

Champagne at the ski slopes in the pop-up shelter of Dom Pérignon

Baqueira Beret becomes an attractive spot during ski high season so that the brands associated with luxury and glamor approach their target in the winter season. Dom Pérignon has been present with a pop-up action, linked to gastronomy and offering an exclusive experience. An igloo with hot air and views to the Pyrenees has b ...