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Case Studies

Experiential tastings in venues out of the ordinary
ALL

Experiential tastings in venues out of the ordinary

The boom of unconventional venues to offer a surprising experience is confirmed as a trend during this 2018. We offer you today new unusual locations to make you think 'out of the box' when you offer a space to your client . Do you dare to propose a cave or put them in a submarine to make a whiskey tasting?

The iconic Big Mac celebrates its 50th anniversary amidst future trends
ALL · Madrid

The iconic Big Mac celebrates its 50th anniversary amidst future trends

It is already 50 years old but it is more modern than ever... McDonald's celebrated last Wednesday the 50th anniversary of its most iconic hamburger, the Big Mac, with the opening of the Big Mac House, an ephemeral space conceived as an event packed with art, gastronomy and future trends. The event took place at the Palacio ...

ICCA’s Iberian chapter prepares a very emotion-packed congress in Granada
ALL · Granada

ICCA’s Iberian chapter prepares a very emotion-packed congress in Granada

The Iberian Congress of the association carries on its route towards innovation and fresher formats. This time, the selected city to host this gathering of (mostly) Spanish and Iberian congress professionals will be Granada, which is on a roll after hosting MPI’s European conference as well as APCE’s national congress last y ...

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