The new European Advisory Board brings together 17 professionals from across the business events industry and from a range of European markets. Its aim ...
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TikTok’s latest foray into the world of experiential marketing: TikTok and Coca-C ...
Hilton Barcelona will be more focused on MICE. The hotel is prioritizing the expe ...
The Spanish Marketing Association has released the Marketing Directors' Expectati ...
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Ljubljana hosted the 15th edition of the Unicorn Awards, the European events competition organized by the Slovenian firm Toleranca Marketing. The 2026 ...
LaLiga House, the summer’s most dynamic event, produced by Last Lap, kicks off th ...
In the professional events industry, it never ceases to amaze me how spontaneous, ...
In a couple of weeks, from August 28 to 30, the VALORANT Champions Tour (VCT) EME ...
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The exclusivity of “entry” or “membership” is a fascinating aspect of the human mind. It has been extensively studied by the social sciences—Tajfel and ...
Ephemeral and almost always adorable, we make the serious mistake of reducing the ...
On September 19 and 20, HackBarna will bring together 150 participants at Norrske ...
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