Skip to content

2359 noticias encontradas en la hemeroteca

Experiential spend to grow in 2008
ALL, ALL

Experiential spend to grow in 2008

75% of marketers surveyed by Jack Morton Worldwide in the US, the UK, Europe, China and Australia affirm they will increase spending on experiential marketing in 2008. Of those planning an increase, half plan to spend 5-10% more than in previous years, 12% will increase spend by 11-25% and almost one in ten says they […]

New Director for MCI Spain
ALL, ALL

New Director for MCI Spain

Oscar Cerezales has been appointed as Director of MCI Spain, replacing Guy Bigwood, who will continue with his position as CSR Director of MCI Group. Before his incorporation to MCI, Oscar Cerezales was the National Director in Grupo Pacífico and Sales and Marketing Manager of the International Congresses Centre of Ba ...

PCOs must change and adapt to the new market needs
ALL, ALL

PCOs must change and adapt to the new market needs

The Sales Manager for Congresses for MCI Group, Oscar Cerezales, indicated in his presentation in the XXI National Meeting of PCOs held in La Rioja, that there have been big changes over the last years and that PCOs must adapt rapidly. In his opinion, the congress market has matured, fragmented and has become professional, & ...

Eventoplus