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2359 noticias encontradas en la hemeroteca

Events as corporate marketin strategic tool

Events as corporate marketin strategic tool

The IDEC-UPF analysed the importance of events in the marketing of companies in a round table discussion organised within its Marketing Service Program on the 26th September. “It is necessary to attend a tradeshow even when there is a crisis in the sector”, according with Sonia Graupera, International Business De ...

The study of ANAé highlights a healthy market

The study of ANAé highlights a healthy market

ANAé (French association for event agencies) has just published its annual study, a report conducted among its 61 agency members. According to this study, the growth is maintainedt: the accumulated billing of the agencies ascends to 626 million Euros (+10,5 %) in 2006 and the gross margin has grown up to 178 million E ...

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