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W Barcelona and Nike teamed up to launch a Wellness Event
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W Barcelona and Nike teamed up to launch a Wellness Event

It is not the first time the W Barcelona Hotel bet for doing events in the city. Now the hotel teamed up with Nike to create a new entertainment program at first sea line. Some tendencies of the moment are: wellness fever and cobranding as an inteligent marketing tool.

EIBTM Global Village builds its global business reach
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EIBTM Global Village builds its global business reach

EIBTM is expecting to this year significantly exceed the 17,300 appointments that took place at EIBTM 2013 within one of the busiest areas of the exhibition, The Global Village. The Global Village is the platform for those looking to build MICE business globally and is increasingly popular for international brands to meet wi ...

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