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An essential tool to calculate the risk of your next event
ALL

An essential tool to calculate the risk of your next event

In the madness of rules, advice to hold responsible events these days (we remind you that it can be done!), we have seen isolated rules, which deal with the dimensions of risk one by one, without understanding that risk is a complex system that combines several risk factors, all interrelated. It is not much use thinking only ...

IBTM World goes virtual
ALL · Barcelona

IBTM World goes virtual

IBTM Events today announces that IBTM World 2020 will transition to being a virtual event this year. This difficult decision has been made in close consultation with partners and is a result of the incredibly unpredictable travel restrictions that continue to be in place across the globe because of COVID-19. IBTM World 2020 ...

MKTG launches ROX, an event ROI measurement tool

MKTG launches ROX, an event ROI measurement tool

Since the emergence of the concept of event ROI about 15 years ago, ROI has been a concept sought-after but rarely understood or put into practice. No surprise: measuring something as deep and multi-faceted as the impact of a live marketing action is quite a challenge. But on the other hand, the need and desire of brands to ...

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