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Heavent Meetings brings together 150 suppliers and 300 key buyers
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Heavent Meetings brings together 150 suppliers and 300 key buyers

The first edition of Heavent Meetings was held in Deauville (France) on 16th and 17th April. The event, based on a workshop format (pre-established appointments) among business tourism professionals, is a new activity of Heavent which complements the editions held in Paris and Cannes both aimed at the special events market. ...

ICCAâ
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ICCAâ

The 50th ICCA Congress will take place in Leipzig, Germany in the Congress Center ...

Mixshopping to promote the Mixta Shandy among the youth
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Mixshopping to promote the Mixta Shandy among the youth

To connect and link Mixta Shandy with a target of 20-25-year old youngsters, the beer brand Mahou developed Mixshopping, an action in 24 top fashion stores in Madrid, from mid-April to mid-May. The consumers, beside having the possibility of trying the drink in a specially designed bottle, were offered a personnel shopper, w ...

A Hollywood experience!
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A Hollywood experience!

If your dream is to become a movie star, Pepsi and Foster’s Hollywood may offer you the opportunity you n ...

Live & Golf, a new company about golf
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Live & Golf, a new company about golf

“87% of the managers of the 500 largest companies worldwide play golf, and 40% confess that they do so to generate business,” says Rafael Gutierrez from Live & Golf, based on a survey of Fortune magazine. Live & Golf is a newly created company that pretends to offer unique quality and innovative experie ...

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