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El Señor Goldwind begins their international expansion
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El Señor Goldwind begins their international expansion

The agency El Señor Goldwind has signed a contract with Delvico/JWT according to which the agency will develop and implement an events and PR strategy for the Mexican beer Coronita in 12 European countries during 2008 and 2009. The agency had already worked during five years with the brewery Mahou-San Miguel, with who ...

ICCAâ
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ICCAâ

The 50th ICCA Congress will take place in Leipzig, Germany in the Congress Center ...

Mixshopping to promote the Mixta Shandy among the youth
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Mixshopping to promote the Mixta Shandy among the youth

To connect and link Mixta Shandy with a target of 20-25-year old youngsters, the beer brand Mahou developed Mixshopping, an action in 24 top fashion stores in Madrid, from mid-April to mid-May. The consumers, beside having the possibility of trying the drink in a specially designed bottle, were offered a personnel shopper, w ...

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