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TrendWatch survey finds marketers recognize the value of face-to-face events
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TrendWatch survey finds marketers recognize the value of face-to-face events

Event marketing is growing in importance to marketers, according to the TrendWatch survey, co-produced by TBA Global and Event Marketer magazine. Marketers (85.5% of those surveyed) say they’re implementing marketing efforts at the same, or more, events than three years ago. Approximately 89% believe they’re gett ...

Optimism and growth for association meetings
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Optimism and growth for association meetings

According to the latest IMEX annual Association Meetings Survey, meetings attendance from this specialist group continues to look positive. The numbers identifying ‘significant’ or ‘slight’ growth in participation at their events have risen to 68 per cent (from 64% in 2005; 56% in 2004), while the percent ...

Jose Antonio Valls, Assistant General Manager of Alimentaria Exhibitions
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Jose Antonio Valls, Assistant General Manager of Alimentaria Exhibitions

Jose Antonio Valls has been appointed Assistant General Manager of Alimentaria Exhibitions (joint venture between Fira de Barcelona and Reed Exhibitions). Valls manages the Alimentaria show, and incorporates under his responsibility shows such as Barcelona Degusta, Alimentaria Mexico, Alimentaria Mercosur, Alimentaria Lisboa ...

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