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Nike opens new office in Madrid
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Nike opens new office in Madrid

Football players Fernando Torres, Roberto Carlos and Sergio Ramos, among others, conducted the opening event of Nike’s new offices in Las Rozas, Madrid. The sportsmen broke a false wall down by kicking footballs against it to discover the doors to the new premises. Each sportsman presented an object related to their car ...

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Published the first European study on events agencies

Brett Howell Associates has published the first financial European study on events agencies and DMCs, which has been sponsored by the agency MPI. As a media of reference in the sector, Grupo eventoplus has the exclusivity of the diffusion in Spain of this key study for the event industry. Among other facts, the study highlig ...

Survey reports b-to-b marketing budgets will increase in 2007
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Survey reports b-to-b marketing budgets will increase in 2007

Marketing budgets at b-to-b companies are expected rise in 2007, according to the 2007 Marketing Priorities and Plans Survey conducted by BtoB Magazine to more than 500 marketing executives in November 2006. The survey found that 44,1% of marketers plan to increase their spending on direct marketing, but the biggest gains ar ...

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