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What is ‘NetZero Events’, the international commitment of the MICE industry? What do ChatGPT and artificial intelligence for events mean? Companies still far from defining sustainability targets in MICE
Last 8th of July, at the Grupo eventoplus gala awards, Grupo Pacífico and Daristóteles Ideas & Strategy won the Best Travel Incentive award, in allusion to the trip organised in Jordan for the team sale of the laboratory Chiesi Spain.

This award is a clear example that an incentive trip does not start on the plane … It had its beginning four months before the trip itself, when the 260 participants were gathered in a hotel in Madrid to receive a very uncommon brief.

The mystery is the best way to generate interest, and nobody knew the plot of the film or the roles they interpret their peers. Expectation guaranteed…

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