A monument for an advertising campaign
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Shackleton has developed a campaign of public awareness about the need to prevent uterus cancer, a disease that now can be prevented thanks to vaccinations. The first phase of the campaign finished with the inauguration of a monument in Valencia that symbolises the fight against this disease. It has 16 white 5-meter long columns which […]
Shackleton has developed a campaign of public awareness about the need to prevent uterus cancer, a disease that now can be prevented thanks to vaccinations. The first phase of the campaign finished with the inauguration of a monument in Valencia that symbolises the fight against this disease. It has 16 white 5-meter long columns which bear the names of the 25,000 people who registered on the web www.formapartedelahistoria.org, and who have contributed to spread the message of the campaign by sending its contents to two other persons. Television spots and an online campaign are the second part of this initiative.
