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A reality show sells lofts in Madrid

A reality show sells lofts in Madrid

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Who said real estate was dead in Spain? Love Publicidad has created for Gestesa Group, Emiliovendeunloft.com, an online programme by which web users can follow the daily life of Emilio (sales guy of the company) who shares his experiences and feelings in his blog and in Facebook.

Thesales person will also communicate the price of a loft every day, and lower it down in an inverted auction until closing the sale.

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