Brussels Convention Street, new event district

From a 2,200-seat auditorium to a candlelit museum reception room, all the venues are located within minutes of each other along the Mont des Arts, significantly lightening the logistical load. Connected by pedestrian walkways, the district also has 7,000 hotel rooms within a 5-minute walking radius.

For industry professionals, this means simplified planning: a plenary session, a workshop in a historic library and a gala dinner under a glass roof are now executable without the need for transportation, transfers and coordination problems.

Sustainability and circular economy

Brussels puts its heritage legacy at the service of a living event infrastructure. Ariane Deguelle, CEO of SQUARE, highlights the strategic value of the proposal:

“This initiative embodies a circular economy approach to destination development. Rather than building anew, Brussels Convention Street leverages existing institutions, shared resources and smooth mobility to reduce the carbon footprint of events, while amplifying their impact.”

The destination’s sustainable commitment is endorsed by certifications such as ISO 20121, Green Key and the Brussels Health and Safety Seal.

The Brussels convention center

Brussels Convention Street is not just a corridor of buildings. The BOZAR (Palace of Fine Arts) was designed by Victor Horta, the master of Art Nouveau and Art Deco. The curious thing is that the building is mostly subway so as not to block the view from the Royal Palace to the city. This creates an atmosphere of constant “rediscovery” as you move through its rooms. In addition, one of the KBR’s strong points is its rooftop restaurant called Albert, a place that focuses on seasonal and local products. Not to mention that the Gold Auditorium is famous not only for its 1,200 seats, but for its acoustics and “spaceship” aesthetic that contrasts with the historic buildings that surround it.

In the logistical dimension, this district sits literally on top of Brussels Central Station. You can get off the train from the airport and be in the SQUARE concourse in less than 5 minutes on foot. This allows international attendees to arrive from other European capitals and move through their entire agenda without having touched a single cab or bus.