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Business Events, the new book by Dr. Rob Davidson

Business Events, the new book by Dr. Rob Davidson

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Dr. Rob Davidson, the Managing Director of MICE Knowledge and Professor of MICE Management in four European universities, was launched at IBTM World in Barcelona his new book Business Events. The 450-pages book brings together for the first time a complete analysis of all the principal sectors of our industry: corporate meetings, incentive travel, association conferences, political events, awards ceremonies, exhibitions and the important SMERF segment of the market (social, military, educational, religious and fraternal events).

Each of these chapters looks in depth at the particular characteristics of each sector and offers expert advice on how such events should be planned in order to ensure their success. These chapters are followed by others focusing on destination marketing (the role of convention bureaus), sustainability, technology, ethics, education and training for business events. In each chapter, there are detailed case-studies from all over the world, offering examples of best practice and valuable insights from experienced managers working in each type of business event. Business Events has been written for managers in all sectors of the MICE industry, as well as for university students taking courses in this subject or considering the MICE industry as a career option. It is Rob Davidson’s fourth book on this subject.

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