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Can you imagine designing your own booth without leaving your laptop? 4foreverything creates VirtualShop

Can you imagine designing your own booth without leaving your laptop? 4foreverything creates Virtua

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Cristina Munoz
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Far beyond IKEA's 'build it yourself', the new platform created by 4foreverything takes ecommerce to another level in the exhibition sector: VirtualShop allows exhibitors to configure or 'design' their stand in real time, see how it looks in 3D and complete the process of its 'materialization' through a contracting process -including services, payment and invoicing- from a single digital environment.

Although at a given moment it may be impressive and you may feel the “imposter syndrome” when facing a potentially complex process, Virtual Shop allows you to follow the whole process visually in 3D in real time, being able to process in parallel the procurement of materials, while a specialized team accompanies you in the process, not only manually but also from a strategic and operational point of view.

Logically, this tool can potentially greatly simplify the operations and experience of professionals who are faced with their participation in trade fairs or congresses, as well as optimizing their resources. Normally, the request for the creation of a stand is a fragmented process involving various interlocutors and with significant management times. Being able to centralize the entire process in a single supplier, which also allows the control of the process, certainly seems destined to make the exhibitor’s life easier.

This tool, created entirely by 4foreverything’s R&D department, was launched in 2023, but is now presented after being adapted to new needs and customizations by the team of developers, together with the Exhibitor Success Team. In the end, the grace of this formula is that it is technology, but also human support that accompanies the process and allows progress in efficiency.

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