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George P. Johnson and InXpo unite to develop virtual events

George P. Johnson and InXpo unite to develop virtual events

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George P. Johnson is one of the main events and experiential marketing agencies worldwide. InXpo offers Solutions for virtual events. Both just announced their Alliance to offer virtual... and real experiences.

We have been highlighting virtual events as an emerging trend in our market for a few months… George P Johnson clearly sees this evolution and has been bolstering its virtual experience skills, acquiring interactive marketing agency JUXT Interactive as well as mobile marketing platform MobilePromote. The idea is to enable companies to cut travel costs and times by switching to virtual events.

“Virtual events are an extension of a company´s overall events strategy. Partnering with a true innovator like InXpo aligns with our long-term strategy to develop an ecosystem of virtual solutions and services that cost-effectively blend physical and virtual brand experiences for our customers,” stated Chris Meyer, Senior Vice President – Client Services, Worldwide and General Manager of GPJ.

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