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Gran Via 2 and BUM look for Superheroes

Gran Via 2 and BUM look for Superheroes

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To get our daily life going, sometimes we need superpower. This is what Barcelona Gran Via 2 shopping centre provides to their clients in their sales campaign. With the sales, “now you have the power”. BUM, a strategy and creativity agency, has developed a campaign, where the sales convert their clients into superheroes, and it […]

To get our daily life going, sometimes we need superpower. This is what Barcelona Gran Via 2 shopping centre provides to their clients in their sales campaign. With the sales, “now you have the power”.

BUM, a strategy and creativity agency, has developed a campaign, where the sales convert their clients into superheroes, and it included both conventional media and a online promotion (at the www.herois2.com minisite) where clients could send videos and comments to show that they were superheroes and win gifts card from the shopping centre.

The campaign, based on the Shopping 2.0 concept with clients playing an active part of the communication and the management of the shopping centre, has increased the traffic of the shopping centre by 26%.

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