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Häagen-Dazs launches its new ice cream in the Open Madrid de Tennis

Häagen-Dazs launches its new ice cream in the Open Madrid de Tennis

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A perfect place for linking the new product brand of ice cream with a healthy lifestyle with a touch of elitist, is the Open Madrid de Tennis that will be held from 8th to 17th of May.

Häagen-Dazs has chosen this place to launch their new ice cream called Smoothies with the idea to identify two key concepts for the brand: health and pleasure.

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