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Handcuffed actors promote the latest Sony comedy in Madrid

Handcuffed actors promote the latest Sony comedy in Madrid

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Butragueño & Bottlander designed the promotional campaign in Madrid of Sony Pictures´ latest film, The Bounty Hunter, a romantic comedy with Jennifer Aniston and Gerard Butler. The agency created various street marketing actions for the premiere of the film.

Free newspapers distributors were handcuffed and pretended to fight like the main characters of the film. The campaign included other actions, such as sending a pair of handcuffs to the press, or free tickets for the premiere to the first 30 spectators who came handcuffed to the cinema theatre.

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