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Hotel Juan Carlos I opens a bar in collaboration with Heineken

Hotel Juan Carlos I opens a bar in collaboration with Heineken

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Juan Carlos I Hotel and Heineken Spain opened last 14th February a new venue called Fresh Bar. Located in the lobby of the hotel, the bar offers a selection of tapas designed by chef Jordi Morillo and a range of imported beers. The venue, designed by Lab-matic study, is inspired in the Californian style of […]

Juan Carlos I Hotel and Heineken Spain opened last 14th February a new venue called Fresh Bar. Located in the lobby of the hotel, the bar offers a selection of tapas designed by chef Jordi Morillo and a range of imported beers.

The venue, designed by Lab-matic study, is inspired in the Californian style of the 50s, such as the lighting, striped decoration, and the illustrations on the walls.

This brand association answers to the hotel policy of “working with prestige companies in the win-win concept and mainly on specific products, as well as to offer something different for the first time in a hotel of these characteristics”, says the hotel.

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