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ICCA and Bestcities’ Incredible Impacts Awards consolidate the importance of legacy

ICCA and Bestcities’ Incredible Impacts Awards consolidate the importance of legacy

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It is getting ever clearer that the next battle in our industry will be the concept of legacy, the ability of meetings to leave a positive mark in the destination… but also to make sure the event connects with local assets of the destination beyond its hotels and conference centre. In this context, ICCA and BestCities Global Alliance organise, for the fifth year, the Incredible Impacts Programme – a global initiative which shines a light on associations delivering lasting societal change through congresses.

This year’s programme also responds to the industry challenges faced as a result of the pandemic, and welcomes applications from associations who have successfully delivered legacy programmes through virtual or hybrid event formats.  

Judges will select three association meetings which have delivered a proven impact as winners, each receiving 7,500 USD to complete their work. The three winners will be invited to present their case study at the ICCA Congress* in Cartagena de Indias, Colombia on 24-27 October 2021. Senthil Gopinath, CEO of ICCA, commented that “Never has there been a more important time in the global meetings industry to showcase the “beyond tourism” impact of face-to-face meetings and applaud the inspiring work from international associations.  

Lesley Williams, Managing Director of BestCities Global Alliance says “The resilience and innovation of associations has been inspiring to see, often delivering life changing impacts as a result. To date, the programme has uncovered success stories from across the globe with associations advancing science in healthcare, shaping new technologies, raising awareness and shaping best practice around important issues such as sustainability, diversity and accessibility.” 

The information is available on and the deadline for the first round of submissions is 1 June 2021. 

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