IFEMA and UNIPUBLIC have reached an agreement by which the Madrid institution will become one of the official sponsors of the “Tour of Spain 2005” and the exclusive sponsor of the “Tour of Spain 2005” Grand Prix.
This support for the most important national cycling competition in Spain and one of the three most important cycling events in the world, is yet another example of the backing that IFEMA provides within the sporting field through a series of different initiatives and its promotion of Madrid’s bid for the 2012 Olympics. It represents an excellent opportunity to strengthen the trade fair organisation’s image both in Spain and at an international level.
IFEMA’s contribution to the Tour of Spain 2005 will be publicised widely in advertising spaces, on vehicles and on informative materials at the starting-point, the finish line and throughout the Tour. IFEMA will appear on the cycling competition’s most important emblem, the Golden Jersey, as well as on other highly visible elements, such as the finish-line banner and towers, the podium and all kinds of accreditation materials, shirts and panels.
At the same time, the Madrid trade fair institution has carried out a feasibility study for the design, construction and management of a new fairground in Beijing. Having completed this study, the aim is now to establish forms of cooperation with the CIEC (China International Exhibition Center Group), with which to explore joint-working areas, preferably within the commercial field, whilst also ensuring mutual representation in the two countries.
The sixtieth edition of the Tour of Spain will feature some 21 stages and will take place between 27th August and 18th September 2005.