Skip to content

IMEX launches its Net Zero strategy to reach full decarbonisation of its events by 2030

IMEX launches its Net Zero strategy to reach full decarbonisation of its events by 2030

Share news


Cristina Munoz
Meliá presents Road to Net Zero Events at IBTM World IBTM World Trends Report 2024 Launches ‘Addressing the Biggest Problems of Our Time’ Inclusion and diversity, key to business performance according to IBTM World
The IMEX Group has taken an important step towards achieving zero CO2 impact with the public launch of its Net Zero strategy. It aims to achieve this by 2030, ahead of the 2050 target set by the NZCE (Net Zero Carbon Events) initiative in line with the Paris Agreement. Its strategy focuses on reducing greenhouse gas (GHG) emissions in the course of producing the IMEX Frankfurt and IMEX America trade fairs each year.

Involvement of the entire supply chain in CO2 measurement and reduction

Collaboration throughout the supply chain is key to achieving this goal. IMEX will work closely with exhibitors and stand builders to gradually increase the percentage of reusable and sustainable materials used in the construction of each show. The team will also work with suppliers to collect data to provide a complete emissions footprint: this baseline will then guide future reduction decisions.  The data will include numerous indirect greenhouse gas impacts, including emissions from food production, as well as travel by attendees, exhibitors and staff.

IMEX America 2022 achieves zero waste event goal

MeetGreen recently released its report on the show, focusing on the impact of energy use, F&B, material consumption, reuse and community impact, among others. Highlights include a 92% landfill diversion rate and 191,258 kWh of renewable solar energy generated by MGM that powered the activities at the fairgrounds, the Mandalay Bay Convention Center. This, along with a series of recycling, composting and donation efforts, resulted in IMEX America once again reaching the industry threshold for a zero waste event.

In addition, IMEX has partnered with the NGO Isla. Using its TRACE platform, it will measure and report on the travel emissions of all trade show attendees, and the results will be available in a few months. Based on this investment, the team has recently issued an RFP in search of a suitable carbon offset provider.

Carina Bauer, CEO of the IMEX Group, explains: “Our journey towards net zero is about taking incremental steps. At first we focus on areas that we can fully control, such as the type of energy we use. Then we will expand into areas where we can have a significant impact, for example waste management and the materials used in our supply chain. Finally, we will measure the impact of travel and, where we can, report on this in more detail.”

Net Zero Carbon Events publishes best practice guide 

To accompany all organisers like IMEX who are working to achieve decarbonisation of their events, NZCE has published this guide containing practical strategies around its five work streams: venue energy, smart production and waste management, food and food waste, logistics, travel and accommodation.

The full guide will be published in December 2023, but you can download the preview here.

Related news.

See all news