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Inclusion and diversity, key to business performance according to IBTM World

Inclusion and diversity, key to business performance according to IBTM World

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Cristina Munoz
Sustainability and experiences, the meeting points of Conventa 2024, which ends today Five trends according to Diageo MPI European Meetings & Events Conference (EMEC) announces programme
The debate on inclusion and diversity also reaches events, not only as a matter of sensitivity, but also as a matter of efficiency in business results. Recognising that not all attendees access content in the same way, this year's event has created a camp fire format space, Workplace Revolution, where delegates can have conversations with inspirational people about inclusion and diversity within their companies. The aim is to "enlighten event professionals about their role and influence in shaping business culture," says Vasyl Zhygalo, director of IBTM World.

One of them will be the executive director of equity, diversity and inclusion consultancy SLS 360, Samantha Stimpson B.Ed MA, who will give a practical workshop, entitled “Creating Diverse Cultures: Why, How, When…”. The idea is to equip delegates with the knowledge, tools and strategies they will need to create such cultures within their organisations. It will demonstrate how such cultures can drive innovation and boost productivity.

Richard John, C.O.O. of Realise Me Ltd, a specialist event services agency, will be presenting the session “Diversifying the Workplace: Harnessing the potential of people with learning difficulties”. He will be joined by representatives from Hilton Birmingham Metropole and The Power of Events, as well as Samantha Stimpson.

Inclusion and diversity will also form part of the main stage on the first day of the fair with Maria Teixedor being interviewed about her book ‘Beyond the Pitch’. Maria, a member of FC Barcelona’s Board of Directors, and the first woman to hold the position of Board Secretary, will reveal how she successfully navigated the challenges of working in a male-dominated industry and share practical steps to achieve gender equality.

Ellie Middleton, an autistic and ADHD speaker, writer and creator, has built an online audience of nearly 400,000 people and has worked with global brands such as Disney, Google, Samsung and LinkedIn to change the narrative around neurodivergence. At IBTM she will speak on “The Future of Events: Neuroinclusion as a channel for cultivating belonging”, and discuss with representatives from Google and FIRST about embracing neurodiversity when designing experiences to show how events can have a big impact on all brain types.

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