The meetings industry is moving away from long-haul travel and becoming more regionalised, according to Roger Tondeur, owner of one of Europe’s biggest event organising companies, MCI Group. He said the trend would mean a continued move towards short-haul destinations, saving time and money for clients.
At his presentation in the European SITE Networking Event Programme in Amman, Jordan, Tondeur commented that long-haul destinations are already less desirable amongst his company’s clients in the UK, Switzerland, France and Spain. “This is driven mostly by time constraints but my clients are preferring to add back to ground costs the money they would have spent on travel, thereby creating a better quality event closer to home that takes less of staff time,” he said.
The subject was raised at a session examining latest trends facing the industry on the opening morning of the two-day educational programme. The event was organised by European members of the Society of Incentive & Travel Executives and hosted by Jordan suppliers.