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International organisations are shifting marketing spend from traditional advertising to event marketing, reveals a new White Paper from Leeds University and First Protocol.
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The moderator: that figure so undervalued in our sector and that we assign to anyone with a little bit of charisma. If you are one of those who hardly ...
A trade show is always a bit of a reflection of the health of the industry it covers. And in a booming industry, IBTM World did not disappoint, deliver ...
28 November 2023: Leading global trade show, IBTM World, has opened its 2023 edition with the launch of its World Trends Report 2024. The annual report ...
The debate on inclusion and diversity also reaches events, not only as a matter of sensitivity, but also as a matter of efficiency in business results. ...
IBTM World is gearing up for its 'smartest' event to date with the launch of new technology designed to elevate the attendee experience and create bett ...
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