Kenzo dresses Madrid with poppies
Share news
Listen
Kenzo, within the campaign “A flower in the city: the traveller poppy” that already has toured cities like London, Paris or Singapore, distributed on 14th June 100,000 poppies in the Reina Sofia Museum square in Madrid and in the Serrano street. The flowers were planted in two platforms occupying 500m2. MPG organised this initiative to […]
Kenzo, within the campaign “A flower in the city: the traveller poppy” that already has toured cities like London, Paris or Singapore, distributed on 14th June 100,000 poppies in the Reina Sofia Museum square in Madrid and in the Serrano street. The flowers were planted in two platforms occupying 500m2. MPG organised this initiative to promote the fragrance Flowerbykenzo. The poppy, a flower without smell, inspired the creation of the perfume and is the focus of this project.
