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Saatchi & Saatchi Healthcare Inc. has organized the sanofi-aventis annual "Cardio Workshop" that has taken place, for the first time in Barcelona.
The meeting´s objective is to gather in a single task force with representatives from Western Europe and Europe for the exchange of experiences to enrich their strategies.
The novelty of this meeting was the presence of Saatchi & Saatchi Healthcare in order to explain about their experience in communication and how these techniques can help to the Farma industry to improve contact with the group of patients.
