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MCI launches D.I.V.E, a new method to redefine digital engagement models

MCI launches D.I.V.E, a new method to redefine digital engagement models

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We have seen how agencies are working to consolidate their knowledge in the field of the virtual event and demonstrate that it is a tool that does allow engagement, the long-awaited engagement and participation of the audience that seems more difficult to achieve if we only see ourselves through a screen. Investigating in this field, the MCI agency has created a new product to redefine the future of audience participation in the virtual world and transform their participation strategies. DIVE by MCI is an agile, efficient and scalable methodology with which brands can achieve different objectives such as improving employee engagement, generating brand loyalty or activating new audiences. By Asun Paniagua

This approach helps corporate brands to: gain a holistic understanding of their audience, ideate and design user-focused live, digital and hybrid experiences, and implement engagement solutions that meet their needs and strategy.

‘We analysed thousands of customers’ goals, resource allocations, plus brand and engagement strategies. And we realised that customers are approaching the challenge with tech ‘anchored’ solutions, simply pivoting pre-existing F2F meetings into digital. In our opinion, it is a short-term approach. Thus, we created D.I.V.E., a scalable solution for digital needs based on engagement tools and fuelled by new business model frameworks’, says Óscar Cerezales, Global Executive Vice President Corporate Division, MCI.

D.I.V.E. (Define. Ideate. Visualise. Engage) is a proprietary methodology based on MCI online and offline expertise, combined with 30 years of strategic insights and knowledge of how to activate audiences and address people engagement needs. It builds an agile, effective and scalable framework tailored to brand’s objectives; whether it is to enhance employee engagement, build brand loyalty or activate new audiences.

The outcome of collaborative approach provided by this methodology is a tailored engagement strategy, and management solutions with a clear milestones, R.O.I. and action plan, which once executed will maximise revenue, navigate change and humanise experience depending on the clients’ original request.

An efficient, tested, and adaptable methodology tied to the strategic outcomes of 7,000+ live and digital projects performed by MCI a year, enables company’s experts to co-create engagement strategy with a customer via a set of tasks and tools organized in a logical order in 5 modules to ensure that key needs of clients and their customers can be individually addressed. This methodology helps clients make decisions based on quality and impact factors of their business and audience and receive tangible outcomes without investing too much time and resources.

Each module accounts for either analysis: defining clients business objectives, targeting audience needs, exploring experience touchpoints and innovative approaches; or implementation: visualising user experience journey with personalised experiences and heightening engagement connection & reach.

The brands can achieve the following: create positive business outcomes, ensure the platform is relevant to the brand and the audience, broaden their brand reach and increase engagement, extend the life of brand message, capture valuable audience insights and conservation, and focus on the future, not just the now.

 ‘Working on this product, we were aiming to create those breakthrough experiences, whether live, hybrid or virtual, that connect in more meaningful, memorable and shareable ways. Our goal was to develop collaborative and interconnected hybrid experiences that are designed to complement client’s strategy, deliver a return on engagement and ensure the highest value outcomes. D.I.V.E. observes behavioural changes addressing consumer/user/attendee needs and is geared to scalability, which is highly important while organising digital and hybrid events’, adds Avinash Chandarana, Group Learning & Development Director, MCI. 


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