Meet in Spain 2014:The Turespaña new digital event only for MICE professionals
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Meet in Spain 2014 is an online platform which promotes virtual meetings between U.S.-based MICE professionals (meeting planners, incentive houses, conference planners, associations, and event planners) and providers from Spain: Convention Bureaux, hotel chains, destination management companies (DMCs) and venues. The virtual trade show kicked off Monday, June 2nd and will remain open till July 15th.
After holding several editions of the Conexión Spain Virtual online trade show (geared toward the leisure market) in recent years, Meet in Spain 2014 is a newly-created, online environment focused solely on the MICE segment. Given the geographical distance, time and numerous costs involved to participate in “real” trade shows and workshops, this environment allows equally effective meetings but with an infinitely smaller budget.
The format is as follows: each exhibitor will have his or her own stand, from which the U.S, buyers as well as the Spanish providers can request virtual, face-to-face meetings through the application manager. Once the appointment is generated, it is carried out via Skype.
TURESPA
