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Nike Women presents its new catalogue on an interactive screen

Nike Women presents its new catalogue on an interactive screen

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To support the launch and the diffusion of Nike Women’s new catalogue, a space in the Nike shop in shopping center, L’Illa Diagonal in Barcelona showed the new catalogue within its window display. A large screen showed the different pages of the catalogue and by hand movement, the viewer can interact with the screen “flipping” […]

To support the launch and the diffusion of Nike Women’s new catalogue, a space in the Nike shop in shopping center, L’Illa Diagonal in Barcelona showed the new catalogue within its window display. A large screen showed the different pages of the catalogue and by hand movement, the viewer can interact with the screen “flipping” the pages forward or backwards.

The action, developed throughout the month of March, was carried out by MPG in collaboration with Ydreams and the design studio, Metodo.

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