North Amercian travel agents visit Spain with Sima and Turespaña
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SIMA, in collaboration with Turespaña, has organised a fam trip last October with a group of North American travel agents, with the aim to present Spain and to strengthen the promotion of Spain in the United States.
The group started the program in Tenerife, then to Seville and Cadiz and finished in the Costa del Sol. The impressions transmitted by the North American agents were excellent, in addition to having a different image to what they had about Spain since none of them had been to Spain before this trip. They brought back with them a complete and good image of what they can offer to their groups.
SIMA previews to continue organising fam trips on a national geographical level as it is a positive way to promote Spain.
SIMA is an association formed by 50 companies, hotels and DMCs that seek to bring incentives to Spain, in close collaboration with Turespaña, with the objective to promote and sell the Spanish attractions and services to the exterior market.
