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PCMA and EMA renew their alliance to promote innovation in the corporate events sector

PCMA and EMA renew their alliance to promote innovation in the corporate events sector

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Cristina Munoz
Cristina Munoz
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PCMA has formalised a strategic alliance with the Event Managers Association (EMA) Spain with the aim of promoting collaboration, training and innovation in the European corporate events sector. This initiative is part of its Vision 2030 programme, which aims to consolidate PCMA as a leading platform in the global events community.

 ‘Expanding our collaboration with EMA Spain represents an important step towards strengthening the global voice of associations and consolidating their role as catalysts for social and economic transformation,’ said Sherrif Karamat, CAE, president and CEO of PCMA and CEMA. ‘Together, we aspire to provide meaningful opportunities for our communities to connect, learn and lead.’

The collaboration with EMA Spain is now entering its second year. Rafael Grande, Managing Director of the association, comments: “EMA Spain is honoured to renew our alliance with PCMA with a view to strengthening and enhancing the future of corporate events. We are convinced that this cooperation will be key to generating new opportunities, fostering mutual growth and adding value to the business ecosystem in which we both participate. We firmly believe in the power of synergies, and this agreement represents a strategic step towards a sustainable and fruitful collaboration over time.”

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