PCMA Announces That Seville Will Be the New Host City for Convening EMEA

The return to Seville holds an important place in PCMA’s European history; the organization last brought its European community to the city in 2018 for the European Influencers Summit. On this occasion, the conference brought together approximately 150 participants, and the next edition is expected to draw more than 600 in-person attendees, in addition to a global online audience.

The 2027 edition will be held in collaboration with Andalusia and Seville, bringing the PCMA’s EMEA community to a region that, according to the organization, has identified the business events sector as a strategic priority and is investing in its international profile, sustainability, innovation, and long-term development.

It will take place at FIBES and will use the venue as the setting for the combination of education, networking, experimentation, and experiences that PCMA has come to be known for. With an audience that brings together business event strategists, event marketing specialists, association and corporate leaders, partners, and next-generation professionals from across Europe, the Middle East, Africa, and the global PCMA community, the 2027 program will continue to focus on meaningful connection, relevant learning, and active participation, incorporating Seville and Andalusia into the experience.

“Convening EMEA has evolved significantly since PCMA first brought our European community to Seville in 2018,” said Sherrif Karamat, CAE, president and CEO of PCMA and CEMA. “Returning in 2027 gives us the opportunity to demonstrate how far this community—and this experience—has come. Andalusia and Seville share our ambition to use business events to drive meaningful economic and social progress, and we look forward to working together to create an experience that connects our global community while delivering lasting value to the region.”

Manuel Gavira, Second vice president and regional minister of tourism, culture, and sports for the regional government of Andalusia, emphasized that “hosting an event of this magnitude, which brings together the leading players and professionals in the global MICE industry, will allow us to directly showcase Andalusia’s capabilities, professionalism, and diversity as a destination, and strengthen our position in a strategic segment due to its ability to generate economic activity and opportunities for our ecosystem of destinations and business suppliers.”