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Purpose, innovation and networking in the new ‘Congress Square’ of ISE

Purpose, innovation and networking in the new ‘Congress Square’ of ISE

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Beyond the exhibition of suppliers products and solutions, trade shows are increasingly broad meeting points, combinations of multiple formats and reflections of the changes in the industries they represent. In this context, the announcement of ISE, the great audiovisual show in Europe, is especially relevant: its new area, called Congress Square, will offer 2,212m2 that combining innovations, networking opportunities and especially relevant in this era of "purpose", opportunities for contact with associations that work for important causes in this sector. It will house the pavilions of Barcelona City Council and the Generalitat, the Discovery Zone, the Media Showcase and the Influencer and Impact Lounges, not forgetting a networking space. Eric Mottard

A trade show is a moment of commercial connection but… is it also an opportunity to advance some important causes for a sector? This (quite new) approach is probably especially relevant in the age of purpose, and it is an important dimension of this new area: the Impact Lounge will offer the opportunity to meet with industry organisations, such as Women in Live Music (WILM) and the partners of sustainability of ISE, SAVe and The Circle Society, in order to contribute to improving the functioning of the sector.

These entities share the fact of trying to improve social or environmental challenges in this industry. WILM offers women a place to meet like-minded colleagues to share their experiences and network. They will also encourage male guests to learn more about the industry from a woman’s perspective. SAVe is the first US-based organization to bring together stakeholders in the AV field to take concerted action to achieve the 2030 Sustainable Development Goals (SDGs), from climate change and degradation environment to poverty and inequality. The Circle Society helps update talent by offering a community, platform and digital network in a changing job landscape.

Other activities in this new area? The Influencer Lounge is back, welcoming content creators, influencers and trendsetters on social networks who are an active part of the technology community. It will include a program of podcasts and events. And in the Discovery Zone, visitors will experiment with the innovations on display.

The Congress Square will also house the areas of the Barcelona City Council and the Generalitat de Catalunya, which will welcome local and regional exhibitors. In the Catalunya Pavilion there will be 30 local companies and the Open Innovation Challenge organized by ACCIÓ and Enterprise Europe Network will take place.

Networking opportunities also abound in the six themed networking areas around the show’s Tech Zones. Finally, at the International Media Showcase, visitors will be able to read the latest issues of the specialized AV press.

Ahhh, and eventoplus will obviously be present in this great opportunity for professional update.

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