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Results of inaugural IBTM Wired revealed

Results of inaugural IBTM Wired revealed

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The large congresses of the sector begin to obtain data from their experience in the online platforms created to generate business before the celebration of the face-to-face event. A resource to maintain the communication of its audience that arose with the pandemic, but that has all to stay in the future attending to the good data that the organizers are obtaining with this new digital formula complementary to the face-to-face event.

RX (Reed Exhibitions) has announced the results of its inaugural IBTM Wired event, which took place online from 28 June – 1 July with the aim of uniting Hosted Buyers and suppliers for four days of meetings, networking and tailored education sessions. The organisers confirmed that over 290 Hosted Buyers from 65 countries attended the online event, with a further 100 physical attendees in Singapore on day one for the SMF (Singapore MICE Forum) x IBTM Wired conference in partnership with SACEOS (Singapore Association of Convention and Exhibition Organisers and Suppliers).

Almost 3,200 one-to-one business meetings took place between Hosted Buyers and leading international destinations and suppliers, and 94 per cent of meetings were attended. The meetings satisfaction score for the event was 4.6 out of 5. The 28 live and 39 on-demand education sessions were Events Industry Council (EIC) accredited, and there were almost 1,000 on-demand views of the Knowledge Programme during the course of the event and for two weeks afterwards.  

Commenting on the experience, exhibitor Heike Ströhmann, The Westin Paris – Vendôme, said: “The Westin Paris Vendome – Le Meridien Etoile decided to attend IBTM Wired as it is vital in this changing environment to show that we are active, open for business and have adapted to the new needs. The IBTM platform is flawless, and our agenda filled up in a heartbeat – we needed a team of three to cover all the meeting requests. We will definitely attend again.”

Michael Jones, Event Manager, IBTM Wired commented: “Our first ever IBTM Wired brought the industry together to re-connect, learn new skills, and do valuable business in what has been an incredibly challenging period for our sector. We’re delighted with the results and the excellent feedback from participants.”

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