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SCB market report: fewer meetings, more attendees

SCB market report: fewer meetings, more attendees

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What is ‘NetZero Events’, the international commitment of the MICE industry? What do ChatGPT and artificial intelligence for events mean? Companies still far from defining sustainability targets in MICE
 In recent years, studies have generally pointed to a tendency of "more, smaller events ". Atypically, the latest report from Spain Convention Bureau suggests that our country has received fewer meetings, but with a considerable increase in attendance. It also confirms the recuperation, and we have already returned to pre-crisis levels.

According to the report, in 2013 Spain welcomed some 19,619 meetings, 1.5% less than in 2012 – in which nearly 3.5 million people, 13.4% participated more, with an average of 175 attendees per meeting.

With more perspective, it confirms that the number of events has grown over time, and the sector consolidates its business meetings with nearly 4,000 more than in 2010. The number of attendees has already soared to record figures obtained in 2008.

The potential of our industry as a generator of international high value tourism is confirmed. In 2013, nearly one million foreign visitors came to Spanish destinations, namely 991.697, which accounted for 28.9% of all participants in conferences, conventions and workshops.

The economic impact (direct expenditure) was 4,270 million euros, plus expenses of participants and accompanying persons, a decrease of 16.5% compared to 2012, primarily caused by decreased spending by accompanying persons. The increasingly strict code of ethics can explain this reduction…

Each participant spent an average of 451 euros; plus another 68 euros in daily expenses, mainly in food, shopping, transportation and entertainment.


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