Sports & Events Europe presents its new edition in Seville.

An event of global impact

Following the success of previous editions, Sports & Events Europe 2026 will bring together around 280–300 hosted buyers in Seville, coming from over 45 countries, mainly in Europe, along with a growing number of buyers from the Americas and Asia. Confirmed profiles include agencies specialized in sports tourism, MICE event organizers, federations, tour operators, hospitality companies, and owners of sports rights or various professional leagues.

Presentation of Sports & Events 2026 at the Sevilla Convention Bureau Assembly

There will also be 280–300 suppliers, including major hotel chains and resorts with sports facilities, tennis and football academies, top sports destinations, and clubs such as Manchester City, AS Roma, or Atlético de Madrid—as well as national sports associations like the British Football Association.

Three days of sport, business, and city

The event will combine two mornings of pre-scheduled 1-to-1 meetings with a full social program, including lunches, dinners, and experiential activities related to both sport and the urban environment. In Seville, the aim is to make the most of the Guadalquivir River—the only navigable river in Spain—and other iconic city landmarks, creating valuable networking opportunities.

“Turismo Andaluz suggested we continue holding this event in the region, and we’re thrilled to keep working in Andalusia, where the ecosystem of companies linked to sports tourism is vast and of exceptional quality. We want the city to be very well represented at the event,” said Pepe Aguarod, co-founder of Grupo eventoplus and director of Sports & Events Europe.

In addition to the direct economic impact on the city, this type of event places the destination on the international map of major professional and sporting gatherings, strengthening its image and attracting new opportunities in the medium and long term.

The figures from the previous edition, held in Málaga, support the Sports & Events Europe model. In just the two main days of activity, the official app recorded over 4,500 one-on-one meetings, 5,059 leads generated, 7,749 messages exchanged, and nearly 17,000 interactions. These numbers confirm that face-to-face meetings remain essential for generating business.