Soft Congress and Superevents Announce Alliance

The App market is booming. The number of Apps in various stores has soared to over 500,000 and is accelerating at a fast pace. According to Xyologic, the total number of monthly app downloads has now grown to over 4 Billion, and according to IDC, the total number of App downloads will have reached an amazing 182 Billion in 2015!

Smartphone users get more familiar with Apps as they become more useful for solving daily practical problems such as navigation, local discovery, safety, gaming, sport and communication. In professional markets apps are still in an early market phase and are expected to mature in the coming years.

Superevent believes that, like the consumer market, the uptake of professional apps will grow as they start to offer useful functionality when needed e.g. being on a trip, away from the desk.

Superevent has chosen the professional events market as the first entry point to provide useful, fully interactive, event apps. At such events, being away from the desktop, attendees often are struggling with too much paper and not being able to find the people they wanted to connect with.

Superevent believes that future events should be paperless and the key reason for professionals to attend events is to connect and interact with other attendees.

According to Christian Mutschlechner, chairman of the Vienna Conventiona Bureau, who, according to the ICCA, developed Vienna into the number 1 city in the world for international conferences: “There´s no going back: Event organizers will need to attract people to their events with the best tools to help them reach their goals.

As we see ever more visitors to conferences with tablets and smartphones and more and more people connected to social media, it is evident that event organizers need to start utilizing that potential by providing professional apps that help attendees to get an ever greater event-experience!”

Today, at the Meetings & Incentive Summit in Madrid in Spain, Soft Congress S.L. and Superevent IS GmbH announce their partnership to jointly enter the market for event Apps in Spain.

Soft Congress, was founded 12 years ago and their event planning and management software has supported several thousands of events in Spain and Latin America and is used by hundreds of event organizers and agencies to organize events more efficiently. “As our customers use the soft congress software to improve their event quality and manage events more efficiently, we have seen a growing demand for event apps.

After a thorough analysis of the market, we selected Superevent as our preferred partner for event apps. Superevent has the most intuitive user interface and developed their platform with the attendees in mind. Moreover, they provide a connector to our software which helps us to easily create event apps based on one central information database.

This helps our customers, the event organizers to save more time and not to worry about synchronizing and sending out program updates anymore”, says Miquel Fortuny, founder of Soft Congres S.L.

He continues: “With Superevent, our customers are able to provide truly interactive apps that help them manage time and program updates during events better and gives their attendees the most innovative app with all up-to date event information and a modern way to connect with each other.”

Marcel Wassink, co-founder of Superevent: “We are proud to announce this partnership with Soft Congres today and we are convinced that we will jointly be able to give attendees to Spanish events that are managed with the Soft Congres software a great experience before, during and after the event”.