Success in the first edition of IBTM India
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Held at the Grand Hyatt in Mumbai, the event adopted a one-to-one pre-scheduled appointment system and guaranteed some 2,496 appointments which meant an average of 34 per exhibitor. Hosted Buyers represented 16 countries and also came from eight key cities in India. Suppliers represented 22 countries and 29 came from around India.
The event opened with a half-day conference attended by over 200 delegates and a keynote session from Devdutt Pattanaik, who talked about the teachings of mythology and how this can be translated into modern day business practices.
It provided a perspective on how the world of business in India is evolving whilst it still maintains elements of tradition and beliefs, which remain ingrained in society and culture.
This session was followed by a panel debate about the state of the industry both inbound and outbound.
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