The member of Parliament of Gipuzkoa and President of the Kursaal Joxe Joan González de Txabarri, received in Madrid the Alpha award given by the Club de Dirigentes de Marketing (CDM) for its strategy designed to promote the congress hall.
In the event hall of the Camara de Comercio de Madrid with the presence of more than two hundred persons such as partners of CDM, Marketing professionals, businesses and management, the General Director of Kursaal, Jose Miguel Ayerza, defended the Kursaal case and its marketing campaigns titled “A trip from negative emotions to positive emotions”.
“It is a novelty in the history of the Alpha Awards. This is the first time that the award is given to an infrastructure such as the Kursaal, who has won one of the most sought after competitions,” said Pedro Saborit, Director of the CDM while reading the minutes of the jury. “For us, the award is a pride and at the same time, it gives us vertigo by the level of our travel partners”, said Ayerza, referring to the prestige of the companies who have also received the award.