The World March is about to start
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The World March for Peace and Non-violence will begin on October 2nd in New Zealand, International Day of Non-Violence, and reach all the way to the Andes. It will travel the world in order to demand an end to wars, nuclear weapons and all forms of violence. The agency Delvico JWT has developed the advertising campaign to promote it.
During 93 days, the Global March will travel 160.000km in 90 countries and 100 cities on five continents. Part of the route will be travelled by sea and air, through tropical lands, deserts or the Siberian winter. With support from 500 institutions in the world and international celebrities like the Dalai Lama, Yoko Ono or Michelle Bachelet, the march will have an extensive program of forums, festivals and cultural events.
