The worst is over according to the MPI Business Barometer
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It is not the first time we publish it: the corporate market is suffering the most, while the association one is more resistant. This MPI study confirms it: the sector that has registered the biggest activity drop compared to June is the domestic corporate (for 52% of the respondents) followed by the international corporate (19%).
Only 15% mentioned national associations market and 6% international associations. The stability of the associations congresses is clear, while budget cuts and cancellations are still on scene in the corporate arena.
The paranoia born after the AIG-style corporate scandals has not stopped, and public perception of meetings still tops of the list of concerns (15%) followed by the budget cuts (13%).
According to the study, budgets remain low and, although there are a greater number of professional meetings, there are fewer attendees per event, which prevents budget recovery.
The good news is that there is a good prospect for the better. If in February 77% of respondents predicted poor business conditions, this figure declined to 58% last June, and 47% in August. We remain in a very sensitive market, but the trend towards improvement gets clearer and clearer.
