Ultramar Express Event Management extends its strategy to the national market of large accounts
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Ultramar Express Event Management, the event division of TUI España and who, currently, has been focusing its activities in large international companies, has initiated a new strategy to grow in the national market and to offer its services to the large corporate accounts with headquarters in Spain.
“The national market is our natural market and we aim to position ourselves as a reference in MICE among the multinationals with headquarters in Spain, among the Spanish companies with a large sales network and domestic companies that have not yet incorporated MICE policies”, according to Delfi Torns, General Manager of Ultramar Express Event Management. “Our forecast is to bill 5 million Euros in the first year”, he added.
Ultramar Express Event Management has offices in the 20 destinations in Spain and Dominican Republic, apart from 23 international destinations which belong to the network “TUI Event Management”. The company also participate in the organisation of 3GSM World Congress, EIBTM, and has closed an agreement with Fira Barcelona to be the exclusive “Destination Services” operator for all the shows organised by this entity via the new brand Travelfira.
