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W Barcelona and Nike teamed up to launch a Wellness Event

W Barcelona and Nike teamed up to launch a Wellness Event

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It is not the first time the W Barcelona Hotel bet for doing events in the city. Now the hotel teamed up with Nike to create a new entertainment program at first sea line. Some tendencies of the moment are: wellness fever and cobranding as an inteligent marketing tool.

“Women´s Nike Run Club” has place every Tuesday at 20:00 hours in front of the hotel. The starting gun was the past 24th of March where more than 100 runners directed by the olimpic athlete and trainer Nacho Cáceres gathered in front of the FIT sport center; the lifestyle gym of the hotel, to discover a new form of running around Barcelona and complete the first running sesión in the Barceloneta.

The outputs have a duration of one hour and different levels of difficulty as well as specific exercises aimed at enhancing strength and running technique . As the responsible for coordinating the sessions, Nacho Cáceres and his team of Master Trainers also offer a range of personalized services such as counseling and training programs that are available to the runners.

The participants also have access to BLISS ,  the spa of W Barcelona ( if the event allows people to enter the hotel ,even better … ).

The sessions are free and you can sign up through the link www.nike.com/barcelona where there are 50 places in each session. The action has of course its social component:: participants can post their photos with the hashtag #TrainTuesday .

 

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